For collectors, enthusiasts, and vintage motorcycle aficionados, finding a Brough Superior for sale is often considered a once-in-a-lifetime opportunity. Known as the ‘Rolls-Royce of Motorcycles,’ Brough Superior represents an era of fine craftsmanship, luxury engineering, and timeless style. Originally manufactured in the early 20th century, these motorcycles remain one of the most coveted and celebrated names in the world of classic motorbikes. Whether you’re a historian, investor, or simply a fan of iconic machines, exploring what makes a Brough Superior special and how to find one for sale can be a rewarding journey.
History and Legacy of Brough Superior
Founded in Excellence
Brough Superior was founded by George Brough in Nottingham, England, in 1919. From the beginning, the brand set out to build motorcycles that were faster, more powerful, and more luxurious than any of its competitors. Every motorcycle was built to order, often tailored to the specific desires of the buyer. This level of craftsmanship helped the company gain a reputation for quality and performance.
A Motorcycle of Distinction
One of the most notable fans of Brough Superior motorcycles was T.E. Lawrence, also known as Lawrence of Arabia. He famously owned several models and praised them for their performance and elegance. This association further increased the motorcycle’s legendary status. Today, a Brough Superior is not just a machine it’s a symbol of prestige and heritage.
Why Buy a Brough Superior?
Rarity and Investment Value
Only about 3,000 Brough Superior motorcycles were ever built before the factory closed in 1940, and fewer than 1,100 are known to still exist. This rarity makes them highly valuable among collectors. The prices for a Brough Superior for sale can range from tens of thousands to over half a million dollars, depending on the model, condition, and provenance.
Unmatched Craftsmanship
Each Brough Superior was assembled with extraordinary attention to detail. Most models, such as the SS100 and SS80, were built using top-of-the-line components from various manufacturers, all carefully selected by George Brough. This bespoke construction is one reason why these motorcycles remain highly sought-after even a century later.
Performance and Engineering
Despite their age, Brough Superior motorcycles were ahead of their time. The SS100, for example, was tested to achieve 100 mph in an era when few cars could reach such speeds. The engineering was revolutionary, with superior handling, powerful V-twin engines, and a focus on balance and rider control.
Popular Models Available for Sale
SS100
The SS100 is perhaps the most famous and desirable model. Built with a 998cc V-twin engine, this model was considered the pinnacle of motorcycle performance in its time. It’s common to see these bikes listed in auctions and private sales with price tags well over $250,000, especially when they come with historical documentation.
SS80
Another celebrated model, the SS80, was known for its smooth performance and reliability. While it’s slightly more accessible in terms of price, it still commands significant attention from collectors. A well-maintained SS80 can fetch between $100,000 and $200,000 depending on its history and originality.
Modern Brough Superior Motorcycles
In recent years, the brand has been revived, and new models such as the Brough Superior SS100 (modern version) are now available. These bikes combine classic design with state-of-the-art technology and are priced between $60,000 and $80,000. For buyers seeking the Brough experience with modern reliability, these new versions are worth considering.
Where to Find a Brough Superior for Sale
Classic Motorcycle Auctions
International auction houses such as Bonhams and Mecum regularly feature Brough Superior motorcycles in their vintage and collector vehicle events. Auctions offer transparency, verified provenance, and competitive bidding environments. It’s important to research past auction results to understand pricing trends.
Private Collectors and Dealers
Many Brough Superiors for sale never reach public markets and are exchanged through word of mouth among elite collectors. However, some specialty classic motorcycle dealers may list them online or offer them in private showrooms. Working with a reputable dealer can help ensure the authenticity and condition of the bike.
Online Vintage Motorcycle Platforms
There are also dedicated platforms and forums for vintage motorcycles where Brough Superior listings occasionally appear. These include classified websites and enthusiast groups. While online platforms may offer a broader selection, buyers should take extra care to verify documentation and inspect the motorcycle in person when possible.
Factors to Consider Before Buying
Authenticity and Documentation
Given the high value of Brough Superior motorcycles, forgeries and misleading restorations are not uncommon. Always request thorough documentation, including serial numbers, restoration history, and original parts lists. A professional appraisal or consultation with a vintage motorcycle expert is highly recommended.
Restored vs. Original Condition
Some buyers prefer bikes in concours restored condition, while others value originality. A fully restored bike may run better and look cleaner, but a well-preserved original often carries more historical value. The choice depends on whether you prioritize riding or collecting.
Maintenance and Parts
Owning a Brough Superior requires commitment. Replacement parts are rare and expensive, and mechanics familiar with the brand are few. Buyers should be prepared for ongoing care, possibly including custom machining and frequent inspections to maintain performance and safety.
Tips for First-Time Buyers
- Do your research: Learn about the various Brough Superior models and their market value.
- Consult experts: Reach out to vintage motorcycle clubs or historians for advice.
- Visit in person: Always inspect the motorcycle before buying, if possible.
- Secure insurance: Get appropriate classic vehicle insurance coverage.
- Plan storage: Store the bike in a temperature-controlled space to preserve its condition.
Finding a Brough Superior for sale is an exciting endeavor for any vintage motorcycle enthusiast. These bikes represent a golden era of motorcycling and continue to capture the imagination of collectors around the world. Whether you’re seeking an original SS100 for your private collection or a modern Brough Superior for a taste of the legacy with modern tech, there’s no denying the appeal of this iconic brand. When buying, always consider authenticity, maintenance, and the bike’s history to ensure your investment is sound. Owning a Brough Superior isn’t just about having a rare motorcycle it’s about preserving a piece of motorcycling history.